![]() The lawsuit was settled in 2002, but Apple began licensing the technology in 2000 for use on its website and the iTunes platform. In late 1999, it sued rival Barnes & Noble alleging patent infringement of the 1-Click method. When Amazon first patented 1-Click, e-commerce was in its formative years and Amazon was primarily an online bookseller. Though other retailers can now adopt one-click ordering without facing the threat of lawsuits or having to pay to license it from Amazon, the future of e-commerce lies elsewhere – including the Internet of Things and optimizing mobile shopping, observers say. The idea that consumers could enter in their billing, shipping and payment information just once and then simply click a button to buy something going forward was unheard of when Amazon secured the patent in 1999, and it represented a breakthrough for the idea of hassle-free online shopping. September 12, 2017, marked the end of an era as the patent expired for Amazon’s “1-Click” button for ordering. Polk Wagner and Michigan State's Thomas Jeitschko discuss the legacy of Amazon's '1-Click' patent.
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